Interim Product Management
About Eddie Pratt
As the Founder and Director of Aspirito, I've been helping companies to build teams and deliver their products and services for over 12 years. I have technical degrees from both Cambridge and York Universities in the UK. 
I have also trained in Human Computer Interaction and Co-Active and`Leadership Coaching. I'm well-versed with product management training and education, being both Pragmatic Marketing Certified and Product Focus Certified.
Team Builder
I have a track record of growing, coaching and running product management and platform teams in smaller businesses and complex large multi-nationals. I enjoy working out the team 'shape' and capability to match the organisational challenge.
Experienced and delivery focused
I've helped startups, growing companies and larger blue-chip corporations with their Product Management in the USA and UK. I know what it takes to get things delivered and shipped in both rigid hierarchies and in loosely-organised teams. 
Skilled and adaptable
I've worked with mobile apps, web, hardware, software and services and managed P&L's of over £60M.  I keep up-to-date with best practices through regular training and project work. I learn new technologies and tools rapidly whenever required.
'Product Manager' can mean quite different things depending upon the company. I've worked where the emphasis is strategic and commercially focused, to the other extreme where it's almost completely about tactical delivery and doing.
Work  |  Selection of projects
I've helped a variety of excellent companies including: GoDaddy, Experian, eBay, Vodafone, Product Focus, Symbian, PointBase (DataMirror), Elata (Qualcomm) and Volantis.
Project: Interim Product Management
Interim Product Management for delivery of innovative Internet-enabled home heating service to market. Includes software, services and hardware elements.
- Team alignment
- Proposition development
- Wire-framing with Balsamiq
- Requirements definition
- Agile/Kanban process
Project: Competitive Analysis
Competitive analysis of Product Management training courses in different countries to give insight and guidance to leading product management training provider.
- Competitive assessment
- SWOT analysis
Project: Market Qualification
Creation of process for capturing, analysing and objectively scoring information to help determine best product fit and entry path into EMEA market verticals.
- Process and questionnaire design
- Scoring-model creation
Project: Innovation Workshop
Created and delivered bespoke workshop for team of user interface experts and product managers, in a mobile platform company, to help them break creative blocks.
- Workshop design and delivery
- Creativity and innovation tools
Project: Product Marketing
Design and creation of tradeshow banners, presentations, product brochures and leaflets, product hardware demo boards, interactive digital greetings card, bio photographs.
- Copywriting
- Photography
- Design (Adobe Illustrator, In-Design)
Project: Product Management
Development and delivery of solar smart switching proposition to market. Design of software UI for hardware controller interface, sales & support training, collateral creation.
- UX & Prototyping
- Requirements definition
- Design (Adobe In-Design, Photoshop)
Services  |  Product Management
Interim Product Management
I help companies that need an experienced Product Manager who can get the job done quickly and efficiently. I do what ever it takes to get things shipped.
Product Marketing
I can deliver digital and print collateral and assets. I'm a handy copywriter and experienced in the use of Adobe Illustrator, Photoshop, In-Design and Muse. I can also provide high-quality photography.
Individual Coaching
I've trained in Co-active Coaching and have worked with individuals who need to change direction, find work, or take stock of their position.
Facilitation and  Workshops
I happily design and run workshops for teams trying to improve their effectiveness, reach clarity, or are trying to unlock  innovative solutions when facing  blocks.
Competitor Analysis
I can help If you need someone to be a  mystery shopper, benchmark a competitor's product or service, or attend their training course or seminars.
User Experience
I can help with UX work during early-stage problem and solution discovery for new products and services.
Contact  |  Get in touch

+44 (0)7775 925 990
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